Represent the project accurately
Use approved project details, images, pricing context, availability, and required disclosures. Keep location and possession information clear. The campaign should attract interest in the real offer rather than rely on an attention-grabbing promise the sales team cannot support.
Design for the next meaningful step
Agree on qualification questions and what counts as a valid enquiry. Map calls, appointments, and completed site visits separately. A booked visit and an attended visit should not be treated as the same outcome.
Feed visit outcomes into optimisation
Review valid lead share, visit completion, objections, and booking progress. Separate local demand from relocation or NRI journeys where their process differs. Budget changes should reflect pipeline quality and sales capacity, not just a lower enquiry cost.